PhD Defence: Bridging Models and Business - Understanding Heterogeneity in Hidden Drivers of Customer Purchase Behaviour
Evsen Korkmaz will help businesses determine how much time and effort individual customers are worth investing in.
Evsen Korkmaz will help businesses determine how much time and effort individual customers are worth investing in.
Sarita Koendjbiharie indicates that for the evaluation of a network’s performance, managers should assess along firm, customer and systems dimensions of performance.